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Game Product Analyst (Competitive Intelligence)

Advertised 5/09/2018

Closing date 4/10/2018

Competitive Salary

The Role

Product Madness, part of Aristocrat Leisure, is a leading social and mobile gaming company with a focus on social casino games. We have published hit titles on Facebook, iOS and Android platforms and have grown considerably in size over the past year. With offices in London, Austin, Las Vegas and San Francisco, we are currently looking to hire an all-star solution architect at our London location to help build and expand our platforms.

The Game Product Analyst - Competitive Intelligence will work as part of the strategy and competitive intelligence team to shape the strategic direction for new social gaming applications and provide competitive insights to product managers and development teams that inform new features and functions enhancing the existing application portfolio.

Working closely across multiple stakeholder groups the in-depth analysis generated by this role will underpin recommendations in the form of business cases and regular reporting. Detailed quantitative and qualitative analysis of the marketplace and the competition will lead to innovative strategies that help the organisation create winning games.

Main Responsibilities

Play a variety of games daily to monitor and track best-in-class features such as tutorials, event and sales cadence, storefront design, social mechanics, ad placement and marketing strategies.

Analyze market and competitive landscape looking at new and up-coming competitive games, product features and marketing strategies to understand opportunity and potential value for our games.

Track the performance of top grossing mobile games via App Annie and Sensor Tower and provide insights about what contributed to a game’s success or decline

Partner with Game & Marketing teams and share insights about innovative game design & marketing practices within the mobile gaming industry.

Conduct in-depth game teardowns on key competitive titles and share the results with key business partners.

Provide guidance on economy design and core loop strategy

Discover and monitor the status of soft launches, unannounced games, pre-registrations and major new releases across the industry.

Write Product Madness Games’ weekly industry newsletter to inspire innovation and

Independently seek meaning in the data to provide additional insights beyond that which was requested and offer recommendations and insights to answer key business questions / hypotheses.

Synthesize data across multiple sources to identify macro-level themes and insights

Partner closely with the Research team on company-wide research initiatives 

Extensive experience within Product and/or competitive analysis experience in the mobile gaming space.

Experienced in conducting game tear downs and identifying game mechanics that lead to stronger KPIs.

Strong PowerPoint and Excel skills.

Strong attention to detail and great project management skills.

Familiarity with App Annie and/or Sensor Tower a plus

Who are we looking for?

As an employee of Product Madness, we’d expect you to be able to work in a fun, flexible, team-oriented, collaborative environment. You need to have exceptional communication skills, and be a self-starter.

What is great about working here?

A spacious kitchen in our state of the art office in swanky Farringdon which includes free cereal/fruit/Coffee, Lunch weekly plus an awesome games room that includes table tennis, Yoga studio, PlayStation, Foosball table. On top of this we have a top 25 grossing app!!!

Product Madness’ dedication to promoting diversity and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness it is in the core values of what we do. We are fully focused on equality and believe deeply in diversity of age, disability, sex, sexual orientation, gender reassignment, maternity, marriage or civil partnership, religion, race and all the other fascinating characteristics that make us different.


Up to 5% employer pension contribution with Aviva

Private Health insurance with Vitality

Full dental insurance

Life Insurance

Long term disability insurance

25 days’ holiday

Bonus scheme

Childcare vouchers

Eyecare vouchers

Events throughout the year

Free coffee shop/free food throughout the week

Inter office travel

Subsidised Gym 

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