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Digital Marketing Specialist - ASO/SEO

Product Madness is a top ranking social and mobile gaming company with a focus on social slots. Product Madness was acquired by Aristocrat Technologies, one of the largest manufacturers of gaming solutions and poker machines in the world in 2012, and with their combined efforts, have been making a name for themselves in the gaming industry! We are looking for a Digital Marketing Specialist with experience in app store optimization, search engine optimization and organic growth, to join our growing team. The Digital Marketing Specialist will drive ASO strategy and work to increase discoverability and drive conversions in Product Madness’s portfolio of top performing applications.  

What You’ll Do

  • Design and optimize the strategy for each app store with the goal of growing player base and conversion ratio using A/B tests, localization, creative optimizations and more.  
  • Research keywords, define keyword targets and implement strategy to improve keyword ranks with the goal of growing organic traffic
  • Work with app store account managers and build long term relationships to ensure Product Madness applications are regularly featured and we are ahead of trends and new features
  • Stay abreast of and report on, communicate, and educate relevant teams on app store changes and industry trends and best practices
  • Monitor and report on performance of Product Madness games in the app store and effects of changes and tests on top line metrics (impressions, installs, conversion rates)
  • Work cross functionally with internal design, product, and marketing teams as well as manage relationships with external partners on ASO efforts
  • Use data from app stores and other sources (app annie) to create reports as well as optimize discoverability and conversion

About You

  • 2+ years ASO/SEO experience 
  • Analytical and metric driven
  • Extremely organized and high attention to detail
  • Ability to build relationships with app store account managers and external partners
  • Ability to work with a variety of internal teams ( product managers, creative)


  • We are located in San Francisco downtown, close to Union Square (walking distance to Bart station) in an open layout office
  • We have an open, creative culture with great learning and growth opportunities
  • We like to work hard, but also have fun
  • Your work will have a direct impact. We have built most of our systems based on the inputs of our team members
  • Catered lunch at least once a week (EatClub)
  • Unlimited snacks and drinks provided at the office (we like to eat!)
  • Competitive Health, Vision and Dental Insurance
  • 401k Retirement Plan (Includes employer match contribution)

Product Madness’ dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness—it is the foundation of what we do. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make
us different.

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