Facebook Media Buyer - UA Analyst, Mobile Games
Location - San Francisco, CA
This role will be part of our Facebook Media Buying team and be responsible for the optimization of digital marketing campaigns, target market creatives, bids and budget allocation.
Skills and Requirements
-Responsible for multi-million dollar user acquisition advertising campaigns each month
-Conduct a thorough analysis of marketing campaign ROI performance
-Work with other Product Madness teams, leadership, and business intelligence to determine value of acquisition efforts and advertising campaign performance optimization
-Develop A/B testing programs to maximize acquisition efforts and returns
-Develop short term budgets and plans with creative team to drive user acquisition and App Store Optimization
-Actively manage campaign
-Deliver and execute successful Facebook digital marketing campaigns.
-Strong business logic and ability to identify business opportunities to acquire new users
-Extremely organized with high level of attention to detail
-Advanced Microsoft Excel, Google Sheets and/or SQL skills.
-Bachelor’s degree or equivalent
Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since! Now part of Aristocrat Leisure, Product Madness have published hit titles Heart of Vegas, Cashman Casino, FaFaFa and Lightning Link on Facebook, iOS and Android platforms. We have grown significantly in size over the past year and have offices in London, Austin, Las Vegas and San Francisco.
Product Madness’ dedication to promoting diversity and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness—it is in the core values of what we do. We are fully focused on equality and believe deeply in diversity of age, disability, sex, sexual orientation, gender reassignment, maternity, marriage or civil partnership, religion, race and all the other fascinating characteristics that make us different.
What is great about working at Product Madness?
Product Madness is conveniently located in downtown San Francisco two block from Bart with easy access to transportation connections to the SF Bay Area. We offer a cooperative, professional and fun work environment with a spacious kitchen in our state of the art office in Union Square office! On top of this we have a top 25 grossing app!!!