User Acquisition Analyst
Location: London, UK
In this role you will manage user acquisition marketing campaigns in an app store environment to drive revenue. Experience in Apple Search Ads, Google UAC platforms, Facebook, Networks, you will be responsible for launching, analyzing and optimizing digital marketing campaigns. You will also evaluate the effectiveness of creative designs for campaigns and conduct daily and weekly analysis of key performance indicators to maximize ROI.
Responsibilities and Duties
Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since! Now part of Aristocrat Leisure, Product Madness have published hit titles Heart of Vegas, Cashman Casino and FaFaFa on Facebook, iOS and Android platforms and have grown considerably in size over the past year with offices in London, Austin, Las Vegas and San Francisco.
Product Madness’ dedication to promoting diversity and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness—it is in the core values of what we do. We are fully focused on equality and believe deeply in diversity of age, disability, sex, sexual orientation, gender reassignment, maternity, marriage or civil partnership, religion, race and all the other fascinating characteristics that make us different.
What is great about working at Product Madness?
A spacious kitchen in our state of the art office in swanky Farringdon which includes free cereal, fruit and onsite Barista, weekly breakfast and lunches plus an awesome games room that includes table tennis, PlayStation, Foosball table and Yoga studio. On top of this we have a top 25 grossing app!!!