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User Acquisition Analyst

User Acquisition Marketing Analyst

Location: London, UK

The Role

You will manage user acquisition marketing campaigns on a variety of mobile ad networks to drive revenue.  You will be responsible for launching and monitoring digital marketing campaigns, evaluating the effectiveness of creative designs for campaigns, and conducting thorough analysis of key performance indicators to maximize ROI.


  • Prepare advertising schedules and timelines for campaign launches, and ongoing account optimisation and maintenance.
  • Work cross-functionally with other Product Madness teams, stakeholders and the leadership team to design user acquisition campaigns and determine values of acquisition efforts and optimize performance.
  • Develop A/B testing programs to maximize acquisition efforts and returns.
  • Develop short-term budgets and plans with the creative team to drive user acquisition and App Store Optimisation.
  • Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
  • Represent Product Madness at high-profile industry events.

About You

  • Experience working within media planning/buying with an established track record of measurable results
  • Self starter who is always trying to find ways to improve things
  • Good communicator who can share team’s vision and inspire team members
  • Team player who can easily establish good relationships and influence stakeholders
  • An understanding of Facebook’s advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
  • Strong business logic with the ability to identify new opportunities to acquire new users
  • Detail oriented and highly organized
  • Advanced proficiency with MS Excel; SQL plus

About Us

Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since! Now part of Aristocrat Leisure, Product Madness have published hit titles Heart of Vegas, Cashman Casino and FaFaFa on Facebook, iOS and Android platforms and have grown considerably in size over the past year with offices in London, Austin, Las Vegas and San Francisco.

Product Madness’ dedication to promoting diversity and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness—it is in the core values of what we do.  We are fully focused on equality and believe deeply in diversity of age, disability, sex, sexual orientation, gender reassignment, maternity, marriage or civil partnership, religion, race and all the other fascinating characteristics that make us different.

What is great about working at Product Madness?

A spacious kitchen in our state of the art office in swanky Farringdon which includes free cereal, fruit and onsite Barista, weekly breakfast and lunches plus an awesome games room that includes table tennis, PlayStation, Foosball table and Yoga studio. On top of this we have a top 25 grossing app!!!


  • Up to 5% employer pension contribution with Aviva
  • Private Health insurance with Vitality
  • Full dental insurance
  • Life Insurance
  • Long term disability insurance
  • 25 days’ holiday
  • Employee assistance programme
  • Bonus scheme
  • Eyecare vouchers
  • Events throughout the year
  • Free coffee shop/free food throughout the week
  • Subsidised Gym
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