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CRM Manager - Cross Promotion

Senior CRM Manager – Live Ops

Location - London

The Role

As the Senior CRM Manager you will be charged with creating planning and executing in game events, campaigns, CRM pop ups and retention channels. Joining the Product & CRM team, you will head special sales, new game launches and apply more engagement events to drive users engagement and monetization.

Skills and Requirements

You will work closely with the product team to implement new feature requirements that will increase the in-game performance.

As a Live Ops Manager, you will be data and KPI driven understand how to drive towards data proven results.

You should have knowledge of competitors live ops events.

About You

  • Experience running Live Ops management in a relevant industry - F2P and Social Casino games preferred.
  • Experience in mobile and Facebook games preferred.
  • Analytical and data driven.
  • Experience running AB (split) tests.
  • You’ll be super organised and have exceptional planning skills.
  • Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customer.
  • Detail oriented with focus on delivering results.
  • Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced and changing environment.
  • Well-articulated and an excellent team player.
  • Graduate degree in Science, Math, Economics, Business or other relevant department.

About Us

Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since! Now part of Aristocrat Leisure, Product Madness have published hit titles Heart of Vegas, Cashman Casino and FaFaFa on Facebook, iOS and Android platforms and have grown considerably in size over the past year with offices in London, Austin, Las Vegas and San Francisco.

Product Madness’ dedication to promoting diversity and inclusion is clearly reflected in all our content and across all our platforms. Diversity is more than a commitment at Product Madness—it is in the core values of what we do.  We are fully focused on equality and believe deeply in diversity of age, disability, sex, sexual orientation, gender reassignment, maternity, marriage or civil partnership, religion, race and all the other fascinating characteristics that make us different.

What is great about working at Product Madness?

A spacious kitchen in our state of the art office in swanky Farringdon which includes free cereal, fruit and onsite Barista, weekly breakfast and lunches plus an awesome games room that includes table tennis, PlayStation, Foosball table and Yoga studio. On top of this we have a top 25 grossing app!!!


Up to 5% employer pension contribution with Aviva

Private Health insurance with Vitality

Full dental insurance

Life Insurance

Long term disability insurance

25 days’ holiday

Employee assistance programme

Bonus scheme

Childcare vouchers

Eyecare vouchers

Events throughout the year

Free coffee shop/free food throughout the week

Subsidised Gym

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